Ad of the whenever-I-feel-like-it (#22)


I’m still trying to figure out exactly what I want this blog to be. I love movies. I love advertising. Do they go together? Sometimes. Sometimes they don’t. Should they go together in a blog? Believe it or not, the niche for blogs that focus on advertising campaigns and movies is pretty unexplored. So maybe that’s where I should focus. I should have a clearer plan sometime soon.

In the meantime, I came across this ad today, and its exciting for several reasons. First of all, I love the X-Men films, and I have been looking forward to The Wolverine for a very long time. It comes out this summer, and yet we have seen no actual footage from the film. While that doesn’t really concern me, it has a lot of other fans concerned, especially because almost everyone hated X-Men Origins: Wolverine. Personally, I loved it. But I am MUCH more excited for this movie.

The other reason why this ad is exciting is because it is the first time that Vine has been used in a big way. For those of you that don’t know, Vine is Twitter’s version of short video posting. Where on Twitter you can only post 140 characters, on Vine you can only post 6 second long video clips. It’s surprising how much you can show in 6 seconds, and it works especially well when it is used as a teaser.

Although I was interested in Vine when it was first created a few months ago, it immediately found itself in the middle of a controversy when users posted pornographic clips, that were easily accessible to all Vine users. Since then, Vine has incorporated the “click to play” function, where clips need to be tapped before they can be viewed. I still think they need more restrictions, but its good to see that they are thinking.

Back to Wolverine. Today, the director of the film posted a Vine teaser that shows 6 seconds of the trailer which launches tomorrow. In a mere 6 seconds, it is easy to see that this is going to be a fantastic film. And there is even a cameo in the trailer from a character that was in the original X-Men trilogy. Exciting stuff, people.

I am interested to see how this changes things for Vine. Will more studios start to use it to tease big announcements? Will big companies use it as a viable means to advertise? Color me intrigued.

Click here to see the Vine Teaser Trailer. Sound off in the comments with your thoughts. And please be patient with me while I try to figure this website out. Much thanks.

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One response to “Ad of the whenever-I-feel-like-it (#22)

  1. Okay, Vine is awesome. I hadn’t even heard of it but I completely understand the huge potential it has.

    And the teaser. GOD. YES. WOW.

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