Science World’s brilliant outdoor marketing campaign (Ad of the Week #18)

This entire campaign can pretty much stand on its own, no introduction needed. Each one of these is fantastic and they just work – if I were to see these as I was doing my business out in the city of Houston, I would want to check this museum out. I especially love this campaign because museums can be seen as boring and stuffy – but this campaign makes Science World seem fun and hip. Not only is everything they did attention-grabbing, it also makes you follow up to find out why those things are happening. Why do mosquitos like the color blue? Why does cat pee glow under a black light? Well, you’ll have to visit to find out.

Kudos to Vancouver advertising agency Rethink Communications for coming up with this brilliant campaign. Check out my favorites below:



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