Drivers in Mumbai do not think that it is important to wear seat belts. No matter what the traffic police in Mumbai do, they can’t seem to get drivers to believe in the importance of seat belts. So they teamed up with DRAFTFCB + ULKA to come up with a creative way to show the importance of wearing seat belts, and how it can mean the difference between life and death.
What they came up with was pretty inspired. They made a billboard look like it was about to fall into the street, and strapped it back from crushing everyone underneath it with a seat belt. The only text on the billboard was “Seat Belts Save.” Simple. Effective. To the point. It used a billboard in a unique way to draw attention to what was being advertised, and it showed the reason why seat belts can save lives. I think this ad is brilliant. Check it out below, and let me know your thoughts in the comments section!