As I’ve said time and time again, humor is one of the hardest things to do in advertising. More often than not, it falls flat, and then you’ve wasted a lot of money on something that just does not work. However, when you can do it right, humor can really elevate an ad from just okay to something that stands out amongst the crowd.
I really like today’s ad because of its simplicity. It is funny, to the point, and not over-the-top (which is the problem with humor, usually). Created by Dentsu Kansai for Gatsby Facial Wash, this commercial effortlessly shows you why you need to use their product, without hitting you over the head with their selling point. Check out the commercial below, and let me know what you think of it in the comments!