Ad of the Week #2


Another day, another viral marketing stunt revolving around a vending machine. This time it is for South African brand BOS Iced Tea. This vending machine doesn’t run on hugs or the kindness of strangers, it runs off of tweets. That’s right, all you have to do is send a tweet (which will then be viewed by all the people who follow the tweeter) to @bos with the hashtag #BOSTWEET4T and the machine will dispense a free bottle of the beverage. It’s a quick and easy way to gain a potential consumer, all for the cost of a few free teas.


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