Ad of the Day (7.12.12)


Nissan wanted to show off their brand new 2013 Pathfinder at a Canadian auto show, but they had one big problem – the car wasn’t ready yet. They didn’t want to miss out on this huge opportunity to show off their new model, but they didn’t want to put an unfinished version on the show floor either. So they partnered with advertising agency Critical Mass, to come up with a creative way to show potential customers their new car. What they came up with was something from the future.

Using Microsoft XBOX’s Kinect sensor, they created a 3D rendering of the vehicle. So people would walk to a empty space in front of a giant screen, and the sensor would track how they were standing and where they were looking and would basically make these people feel as if they were inside the car. While it’s not the same as actually sitting inside the car, it certainly generated a lot of buzz for the company.

What did you think of today’s ad? Sound off in the comments below!

Also, click here to sign up for email notifications. And don’t forget to like us on Facebook!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s