Ad of the Day (7.11.12)


Coca-Cola is at it again, changing up their vending machines in their re-imagining of their classic “Hilltop” ad from the 70s, where they wished they could give the entire world a coke.

Coke recently partnered with Google and advertising agency Johannes Leonardo to come up with a fantastic new interactive campaign they are calling Project Re:Brief. It is kind of like their way of fulfilling their wish from the 70s. Utilizing technology and features such as Google Translate and Google Maps, they were able to – once again – bring people closer together over the simple act of buying a stranger a coke. Check out the video below:


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