Whether you love your job or not, everyone goes through a period of time where they think they have the worst job in the world. It’s that commonality that this German online recruitment agency tried to capitalize on with their “Life’s Too Short” marketing campaign. The award-winning campaign, created by Scholz & Friends, Berlin for Jobsintown.de tried to show everyone that there are people out there with worse jobs than our own.
Check out a few examples of the print campaign below. Like I’ve said before, humor is hard to do in advertising, but when you do it right it just works really, really well.
What do you think of today’s ad? Sound off in the comments below!