I think today’s featured campaign could go either way – it could either get people to buy the product they are trying to sell, or it could completely turn them off. If I were a target of this campaign, I would definitely buy their services.
ADT sells home alarm systems. In the hopes of educating the people of Santiago, Chile of the reality of home burglary, they created a special kind of spring-loaded box. They would slide this box underneath a door and once it cleared the bottom of the door, the box would spring into shape, making it appear like someone was able to get inside the locked door.
Attached to the box was a note that read “Breaking into your apartment is easier than you think,” along with the ADT logo.
I’m guessing they got a lot of complaints about this ad because since I found out about it, the YouTube video of the campaign has been taken down by the user. It’s a shame, because it really is a creative way to get in front of potential customers and show them why your service could be beneficial to them.
Perhaps to make the campaign a little more palatable, they could explain that the box was spring-loaded so that people wouldn’t freak out as much.
What are your thoughts? Did they take it too far? Sound off in the comments below!