Ad of the Day (6.26.12)

A few weeks ago, the Ad of the Day was for the building of an advertising agency in Austin, Texas called McGarrah Jessee. Today, we are going to take a look at their current campaign for Shiner.

There are a lot of reasons why I think this campaign is effective. First of all, they have a very old-fashioned feel to them. Shiner has been around for over 100 years, and by making these ads look old it definitely speaks to that fact. Furthermore, I think it’s really great that they put actual employees on the ads. It gives a very family oriented feeling about the company, which is what Shiner is all about.

Also, you can’t advertise for beer without being at least a little funny. Reminding people that they should get another Shiner as they are literally peeing out the last one they drank? Genius. Plus, I love the guy’s face in the second one. It’s almost as if I can hear him saying what I’m reading.

These ads just do a good job of giving a personality to the company – which is really important. People don’t want to buy beer from a massive, faceless organization. They want to buy beer from people like them – hard-working Texans who also know how to drink. These ads do a fantastic job of conveying that.

Check out my favorites below.

What did you think of today’s ad? Sound off in the comments below!

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