Mr. Fox writes to Mr. Wayne in the continuing viral marketing for “The Dark Knight Rises”

Have you been to the Mountain Dew “Dark Knight Rises” website yet? Apparently that site is going to be the source of all official viral marketing until the films release in less than a month. If you head on over to the applied sciences division of the website, you’ll see a section for secret letters.

This morning, they have posted a letter from the head of Wayne Enterprises Lucius Fox (Morgan Freeman) to Bruce Wayne (Christian Bale). If you recall, Fox knows Bruce’s secret, so you’ll have to really read between the lines to see what is really being said.

I’ve transcribed the letter in its entirety, after the jump.

Dear Bruce,

I hope this letter finds you well. Although I would have liked to have had this conversation with you personally, Alfred tells me I am better off writing as you are not receiving any visitors at the moment. That being the case, I’ll do my best to detail what I feel is becoming a situation within the company.

It’s a given that in the current economic climate our investors have become increasingly concerned about how their money is being spent. As such, our profitability is being judged and analyzed, particularly by the Board itself. In the past, we haven’t given them any reason to worry as both our earnings and spending have been consistent. This allowed us the autonomy to dedicate resources to Wayne philanthropic programs as well as our own R&D endeavors. But over the past five quarters, our earnings have been on a downtrend. Meanwhile, our R&D spending has been on an astronomical uptrend. And as the black grows fainter around the entire company, I am being put into a position where I have to answer certain questions, particularly about your energy project.

No one is going to dispute the fact that innovation is key to our growth and success. It’s a mainstay of our business, which is all the more reason why the Board has begun to secularize our R&D budget and set their sights on your machine. Since they don’t know exactly what you are up to, all they understand is a vast amount of capital is being spent on something they now deem a fruitless quest for clean energy. Herein lies the problem.

The last time we spoke, you expressed your reluctance to move the project forward and initiate the next phase of trials. I understand your argument as to why. But if you want the company to continue to fund your efforts, I think it is time to give the Board more than just the overview they already have, enlightening them on what the project will mean to Gotham if you are successful. On a personal note, I’d also like to let them know that with age, Bruce Wayne has decided to fill his father’s shoes, using Wayne Enterprises and all its resources to readily and reliably support our city.

Nothing bad can come from this, Bruce. But if you decide not to address the issue at hand, I am not sure how long I can keep the Board at bay. Making matters more difficult is your absence. I am assuming you have your reasons for it and it is not my job to question those, but I fear that if  you are going to drop off the radar for an extended period of time, we may risk another Bill Earle situation. I can see a couple Board Members already maneuvering to build influence around the table, most notably John Daggett, who I feel is the last person we want to engage in a power struggle.

When I agreed to take on this role I knew full well what the job and our arrangement entailed. I am also well aware of your preferred ways of handling all matters relating to Wayne Enterprises. However, I must tell you that we are quickly approaching a set of circumstances that will unfortunately call for a change if we do not address the Board. Change in most instances is not a bad thing, but in this regard I am worried. I’m sure you consider my pessimism to be just another part of my charm. That may be the case, but let’s remember: you didn’t hire me for my charm. I look forward to hearing from you. With luck it will be in person.


Lucius Fox

There are a lot of things to take away from this letter.

  1. Bruce is not taking any visitors. Why is that? Is he not feeling well? Lucius says that he has not been showing up to the office, which is troubling to him. Last time Bruce took a leave of absence, Bill Earle took over (“Batman Begins”) and while that didn’t end well for Earle, it got Lucius fired for a while.
  2. The Board is getting suspicious. I am really hoping that this is a plot point of the movie, because I’ve always wondered how Bruce and Lucius could hide how much money Batman was spending from the higher-ups. I know Bruce and Lucius are in charge of the company, but they still have to answer to the Board. And if Coleman Reese (“The Dark Knight”) was able to do a little digging and figure out who Batman is, couldn’t a power-hungry Board member do the same?
  3. Speaking of a power-hungry Board member, who is this John Daggett? The last name rang a bell for me, and I looked it up. Roland Daggett was a mob boss from “Batman: The Animated Series” who was responsible for the creation of Clayface. Does that mean that Clayface is going to be in “The Dark Knight Rises?” No, but it does mean that there might be more to Daggett than meets the eye.
  4. What the heck is Bruce’s energy project? Does it have anything to do with his crazy looking gun? Or could this just be a codename for his escapades as the Caped Crusader?

Stay tuned – I am sure things are going to get crazy for this movie very, very soon.

What did you think of Lucius’ letter to Bruce? Sound off in the comments below!

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One response to “Mr. Fox writes to Mr. Wayne in the continuing viral marketing for “The Dark Knight Rises”

  1. Pingback: Bruce Wayne responds to Lucius Fox « Viral Infection·

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