Ad of the Day (6.21.12)


In order to promote the latest entry to the X-Men franchise, “X-Men: First Class,” Fox decided to try something a little different. On Memorial Day 2011 in California, people were surprised when they looked up in the sky and saw this:

In case you don’t know, that is the symbol for the X-Men, as well as the logo for the highly anticipated prequel.

Sure, unless you were a die-hard fan, you would have no idea what this giant X in the sky was about. But this kind of viral campaign isn’t to bring more general public awareness. The point of something like this is to increase excitement in the fans. Which this absolutely did.

What did you think about today’s ad? Sound off in the comments below!

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2 responses to “Ad of the Day (6.21.12)

  1. That is awesome…and needs to be repeated! It deffinately would have me inquiring…
    Kinda makes you feel like you are IN the x-men world.
    Reminds me of the bat-call.

    • Yeah, that’s why I love it. If I saw it I would imagine that the X-men were being summoned to fight some crime somewhere in the city…

      I’d probably try to join them.

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