Welcome to Rekall gets a face lift

A couple of days ago, I posted about the viral campaign that had just started for the movie “Total Recall,” which comes out August 3rd. At the time of that post, the only thing you could do on the Rekall website was entire in your phone number, and they would call you when experience packages became available.

Click the link below to find out what happened when they finally called me.

Well, yesterday I received a phone call from someone at Rekall. They didn’t say much, they just said that the packages are now available and that I should check out their updated website.

If you head over to their website, you’ll notice that it has completely been updated. You can now go on a virtual tour of the technology behind their service, which is actually pretty cool because it makes sense the way that they describe it working. Basically its like DVR for your mind.

The coolest part, however, is when you take a look at the actual packages that they have available. They have ten different experience packages, from rock star to secret agent to astronaut. What’s so neat about this is that they actually partnered with various companies to make these experience packages somewhat real. Let’s say you select the video game package. They have partnered with Microsoft to have a sweepstakes where, if you win, you get to go to the Microsoft offices and talk with video game designers. You will also leave their office with a bunch of cool stuff for the ultimate media room.

They have various other sweepstakes as well, including a day in spy school, a day in the studio making a music video, and the opportunity to shadow your favorite sports anchor for a day. It’s pretty great that they were able to partner with all of these entities to make these things actually happen. It’s the little things like this that make the experience real for the audience.

However, it isn’t all good news in the world of “Total Recall.” If you look at the button for astronaut, you will notice it is blinking occasionally. Clicking on it won’t show you the experience package – instead it will launch a warning video from the main character of the movie, Douglas Quaid, played by Colin Farrell. In the video he is clearly warning you of the dangers of using Rekall. His plead for you to not trust them has a lot of impact, especially because he is covered in blood, out of breath, and at the last second a bunch of guys in armor run in and stop him from filming the message. Yikes.

And apparently, Quaid isn’t the only one that doesn’t want you to trust Rekall. Another viral website was launched today, called No Rekall, which tells the horror stories of what has gone wrong before when people have used the Rekall technology. They even have three case studies to show why the company is not to be trusted.

Will No Rekall play a larger roll in the movie? Or is it just something fun for the fans to play around with until the film comes out? Only time will tell!

What do you think of this campaign so far? Does it make you want to see the movie more? Sound off in the comments below!

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2 responses to “Welcome to Rekall gets a face lift

  1. Hm, hadn’t heard of this yet but it’s a neat idea for a campaign. I always hope that these campaigns make it into the movie in some form, even if it’s just a sly wink to the people paying attention

    • Yeah, that’s my biggest complaint about viral marketing. The whole point of a cool viral marketing campaign is to make people feel like they are part of the movie world. So it would be really great if they incorporated it into the movie somehow.

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