Ad of the day (5.29.12)


No matter where you live, the summer time is hot. That is a given. This brilliant viral marketing from Sprite capitalizes on that fact at a beach in Rio de Janeiro, Brazil. They built a giant-sized soda fountain that people could step under and rinse off in. Don’t worry – its water that comes out of the pipe at the top. But the message is clear none-the-less: Sprite is an extremely refreshing drink. Clever, and very, very cool. Pun intended.

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One response to “Ad of the day (5.29.12)

  1. The fact that they come out of “taps” is great! I really like how MASSIVE it is.
    Fun, refreshing, and no question I want a sprite now!

    …also, brazilians in bikinis…always a plus for adds.

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