No matter where you live, the summer time is hot. That is a given. This brilliant viral marketing from Sprite capitalizes on that fact at a beach in Rio de Janeiro, Brazil. They built a giant-sized soda fountain that people could step under and rinse off in. Don’t worry – its water that comes out of the pipe at the top. But the message is clear none-the-less: Sprite is an extremely refreshing drink. Clever, and very, very cool. Pun intended.