This print ad for the elegant restaurant Mirador del Alto in Chile was created by Unitas/RNL. The message that they were trying to get across is simple – the restaurant provides fine dining accompanied by live piano music. Once again, simple, elegant, and to the point.
What’s the lesson that we’ve learned in the past two weeks? Keep it simple! You don’t need to hit people over the head with what you are trying to sell them. Trust your audience, and the result will be much more rewarding.