Ad of the day (5.23.12)

This brilliant commercial for the 2012 VW Passat first aired during the 2011 Super Bowl. Relying on the vast public awareness of the “Star Wars” films, there are no words spoken at all. Sure, it doesn’t really show what the car can do, but it is a cute ad none-the-less. Sometimes, ads need to go for a certain feeling over showing what the product can actually do. Will I buy a Passat because I can lock it from inside the house? No. But will I consider a VW when I want a family car? Absolutely.


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