Ad of the day (5.22.12)

I don’t really know much about this ad – which agency created it, what city the campaign ran in, when it ran, etc. All I know is that it is simple, to the point, and unobtrusive. The best kind of advertising meets its customers where they are, and doesn’t get in the way. This ad also capitalizes on the famous image of the product’s spokesperson – another important lesson in advertising. Don’t be afraid to rely on what you’ve built up in the past. And don’t think that your consumer is stupid – give them a chance. They’ll get there.


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